Tap Into A Billion Dollar Market

Sri Lanka is set to transform gaming in South Asia, a market of 2 billion people, projected to surpass $7.5 billion by 2028 and boasting a 20% annual growth rate. 

By the financial year 2023, India’s gaming market had surged to an impressive 3.1 billion U.S. dollars, marking it as one of the fastest-growing segments. Coupled with the projected growth in the mobile games segment – India is expected to lead with 239.63 million users by 2027. 

Pakistan also continues to navigate an increased appetite for gambling, with the industry expected to grow at a CAGR of 6.4% during 2020-2026, and reach USD 0.51 billion by 2026. Increased internet penetration, a young population, rising income, and the fast adoption of mobile payment systems all point to new growth to come from this upcoming market. As of 2023, Pakistan boasted 257 game development companies and 300 gaming studios – a PwC report indicates the country′s game market could see an expansion of 21.9%.

In 2025, Sri Lanka will open its first integrated resort, cementing its position on the global gaming map. With new draft legislation and a regulatory body in the works, Sri Lanka is leading the charge for a well-regulated market.

Back to Back with AW

The dates for SiGMA South Asia and Affiliate World are perfectly aligned, allowing delegates to maximise their experience. Start with SiGMA in Colombo on November 30th to December 2nd, before hopping on to a quick flight to Bangkok for Affiliate World on December 4th—two major industry events in one seamless trip.

Sri Lanka’s Financial Hub

Colombo, located on Sri Lanka’s west coast, is a booming financial centre and prime business destination. Connected by numerous flight routes, it offers access to top local and global companies. The Colombo International Financial Centre (CIFC), with a $500 million investment, is the flagship project of the Colombo Port City Special Economic Zone, expanding Sri Lanka’s Central Business District.